You may not have given any thought to how websites use data to improve their services, measure how popular the site is, or make sure that you receive content or digital adverts of interest to you.
These processes require information to be collected and processed. This commonly includes information about the devices you use (such as laptops and mobile phones), your location and information obtained from your browsing activities. This information is collected using cookies (small files of data sent by a website) and other similar technologies such as tag, pixels and device identifiers which are deployed on or collected from your device when you land on a website or access content through a mobile app.
This policy also covers the cookies that we place in our marketing emails. This helps us to understand which emails are opened, which are ignored, and which types of content prompts people to click through to our Site.
The types of cookies that we use:
- Analytics and statistics cookies: these allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works and your experience, for example, by ensuring that you are finding what you are looking for easily. All information these cookies collect is aggregated and anonymous (i.e. we could not identify you as an individual using the data).
- Marketing and retargeting cookies: These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site more relevant to your interests and to deliver adverts relevant to you. In addition, these cookies limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns. We may also share this information with third parties (such as our third-party advertising partners) for this purpose.
Third party cookies
For example, we use Google Analytics to learn how visitors are using our Site and how we could improve it. You can find out more about Google Analytics by clicking here. We use Facebook pixel which enables us to measure, optimise and build audiences for our advertising campaigns. In addition, these third party service providers may help us and you to avoid fraud.
By using our Site, you agree that we and authorised third parties can place the types of cookies described above on your device and access them whenever you visit the Site or other websites operated by us.
We have deployed a cookie "consent management platform" which means that you will normally see a message on our Site before we place cookies on your device or browser. The message will describe the types of cookies we use and what information they might collect. We will not place (and we won't permit third parties to place) cookies on your device or browser when using our Site unless you have allowed access for these cookies. You can allow access to these cookies at any time by updating your browser preferences - more details on how to do this can be found here.
You can also block cookies by using your browser settings. However, if you use your browser settings to block all cookies you may not be able to access all or parts of our Site.