Mouawad launches new campaign featuring Miss Universe 2020 Andrea Meza
“All types of love are valid and meaningful… and you, what does love mean to you?” This invitation to muse on the theme of love is at the heart of the newly launched campaign by Mouawad for the Flower of Eternity collection.
Studied carefully, the flower emblem present in each Flower of Eternity piece reveals its composition of heart shapes. The heart, chosen as a universally recognized emblem of love and passion, appears three times, a symbolic number representing the past, the present, and the future, denoting a promise of eternal love.
Starring Miss Universe 2020 Andrea Meza, the campaign video reveals Andrea’s own personal take on the Flower of Eternity collection, based on her love of the emotional attachment she feels for its deeper meaning.
As Andrea Meza says: “When I think about the past, I think about my roots, my family, my country, the culture that made me who I am today: all of these things that taught me about love in many different ways. Today, I feel blessed, and excited to make a difference through my role. I feel the love of the world for me in the role that I have been given.
When I think about the future, I imagine a world in which we all share kindness, love for one another. I love that all these memories, emotions and ambitions are captured in one piece of jewelry: the Flower of Eternity with its three hearts representing love through the past, the present and the future.”
Crafted from 18-karat gold and set with diamonds and colored stones, such as tsavorites, blue, pink or yellow sapphires, the Flower of Eternity collection exudes contemporary glamour. Just as the flower symbol has a deeper meaning, the colors of the gemstones also have a personal resonance for the wearer. For Andrea Meza, the blue makes her think of royalty and is her instinctive choice for an important meeting or event, while green tsavorite as her birthstone reminds her to be grateful for life.
Joining Andrea Meza in the Flower of Eternity campaign are three Miss Universe 2020 finalists: Janick Maceta, Miss Universe Peru 2020; Laura Oscuaga, Miss Universe Colombia 2020; Ivonne Cerdas, Miss Universe Costa Rica 2020. Each brings her unique personality to the campaign, showing how the Flower of Eternity collection is the ‘go-to’ choice for the confident, modern-day woman, taking her from daytime chic through to dazzling evening glamour.
Mouawad 4th generation Co-Guardians Fred, Alain and Pascal Mouawad commented, “In the world of today, many of us are looking for deeper meaning in our lives and the Flower of Eternity collection invites us to reflect beyond the beauty of jewelry. Its symbolism takes on a personal and unique resonance to the wearer, reflecting authentic love. As Andrea Meza says so eloquently, this love can be the unique and eternal nurturing bond between a parent and a child, a passion for a life partner, a sincere appreciation for a colleague, or a deep affection for friends… all types of love are valid and meaningful.”
The Flower of Eternity collection ranges from dainty pendants to ornate four-piece sets and includes statement rings, bracelets, and earrings, exuding a contemporary glamour that is perfect for every mood. To discover the collection, click here and schedule an appointment now.