This year marks a very special occasion for International Jeweler, Mouawad, with the renowned diamond house celebrating its 125th anniversary in business.
In Malaysia, Mouawad celebrated the special occasion with a black tie Anniversary Ball at the Ritz Carlton on the 25th of April.
The evening was attended by Mouawad’s top clients, kicked off with guests enjoying cocktails and being entertained by Acapella group, Back to Basics.
The banquet hall beautifully decorated by Razak Ahmad of Flora Etc showcased an elegant feel and look for the night with the room draped in Mouawad corporate colours of grey and gold together with majestic floral decorations and Maison Francis Kurkdjian scented candles placed on each table.
The special gourmet five-star cuisine served by The Ritz-Carlton Kuala Lumpur was appreciated by each and every guest that evening.
Live entertainment performed by the band, Red Velvet, got the guests onto the dance floor until the early hours of the morning.
Throughout the night, lucky draw prizes were given out. Among the prizes included a limited edition 125th Anniversary Mouawad pen, Mouawad perfume and a Christofle cutlery set. The grand prizes for the evening was the latest timepiece from Mouawad’s ‘La Griffe’ Collection and two Business Class tickets to anywhere in the world generously donated by Etihad Airways.
“The key to fostering a successful luxury brand is maintaining the element of exclusivity and the trust of your clients. Therefore, our 125th anniversary celebration is focused particularly on sharing this success together and thanking them in the best way possible,” concludes Antoine Bakhache , Managing Director of Mouawad Malaysia.
The highlight of the night was the preview of the Victoria Secret Fantasy bras that was specially designed and created by Mouawad. The fantasy bras worth 1 million dollars each was flown in specially for the celebration and just blew away the crowd who excitedly lined up to take pictures with the models! This is the first time the fantasy bras have been seen ‘live’ since its premiere at the 2014 Victoria Secret Fashion Show in the United Kingdom last December.
To add a special sparkle to the occasion, Mouawad is displayed a daring sense of color in glamorous jewellery designs featuring diamonds, rubies and other colored gemstones. The show publicised Mouawad’s unparalleled capabilities in the systematic creative the systematic creative process, right from jewellery design to procurement of raw materials and finishing with exquisite touches.
The event was in partnership with Affin Hwang Investment Bank, Rolls Royce Malaysia, Pernod Ricard Malaysia (Royal Salute), Etihad Airways, Flora etc & Dynda Designs. Since its inception in 1890, Mouawad has made remarkable strides, achieving an outstanding level of excellence in jewelry manufacturing, diamond cutting and watch making. Today, the Mouawad name continues to enchant with innovative style, timeless craftsmanship and brilliantly distinctive creations.