Mouawad Opens New Boutiques in Two Prestigious Locations in Riyadh


January 8, 2014

To usher in the new boutique, the Guinness World Record  L’Incomparable Diamond Necklace will be on display 

Mouawad, the renowned diamond house, has officially opened the doors of its boutique on Tahlia Street in Riyadh, and inaugurated another at the Ritz-Carlton luxurious hotel. The new showrooms are the first for Mouawad in Saudi Arabia’s capital to be designed as per the new generation store concept.

The prestigious contemporary concept was first originated by brothers and co-guardians of the brand Fred and Pascal Mouawad, then initiated with the opening of the Dubai Mall boutique in 2010. It is an ultimate reflection of the enhanced direction and innovative strategy of the brand.

With the distinctive décor in the grey and gold of the Mouawad brand, the new Tahlia boutique features an exclusive private VIP room for customers to try on select pieces from the exquisite jewellery and watch collections the company is renowned for.  The boutiques glistens with signature Mouawad haute joaillerie sets, boutique collections, watch collections and objets d’art, all entirely designed and produced by Mouawad.

At the opening of the boutique, co-guardian Pascal Mouawad said, “We feel privileged at the loyalty and love that our customers in the Kingdom of Saudi Arabia have for Mouawad. Opening this boutique is our way to express our appreciation by way of enhancing and enriching their experience within the boutique and with us.”

“I am delighted to be able to invite all of our local clientele to visit the new boutique, to experience the new surroundings and admire our latest jewellery and watch collections,” added Pascal Mouawad.

The opening of the boutique also marks another first in the Kingdom of Saudi Arabia. To usher in the new boutique, the L’Incomparable will be on display for a week at the new Mouawad boutiques on Tahlia Street and the Ritz-Carlton Hotel. The L’Incomparable was awarded the “Most Valuable Necklace in the world” by Guinness World Records 2013, the fourth such occasion that a Guinness World Record has been presented to Mouawad. The extraordinary necklace features the world's largest internally flawless diamond—the 407.48 Incomparable Diamond. After its appearance in Riyadh, The L’Incomparable will be displayed for another week at the Mouawad boutique in Jameel Square, Jeddah.