Mouawad Hosts Exclusive In-Store Events with Hala Al Harithy & Lina Malaika to Launch the ‘Wings of Wonder’ Collection
Saudi Arabia
October 18, 2024
Mouawad marked the launch of the enchanting ‘Wings of Wonder’ collection with exclusive in-store styling events, led by Luxury and Fashion Consultant Hala Al Harithy in Riyadh, and led by Artist and Creative Director Lina Malaika in Jeddah. Inspired by the graceful beauty of butterflies and the wonders of nature, the collection was unveiled in an intimate and engaging setting at Mouawad’s boutiques in Riyadh and Jeddah.
The events offered a unique interactive experience, featuring an on-site artist who illustrated guests into a customized Mouawad-branded collage. The artwork incorporated motifs from the ‘Wings of Wonder’ collection, allowing attendees to become part of its artistic narrative and take home a personalized keepsake.
Hala Al Harithy and Lina Malaika captivated audiences in Riyadh and Jeddah by showcasing the versatility of the 'Wings of Wonder' collection. They demonstrated how its exquisite pieces can effortlessly transition from elegant daytime looks to chic, glamorous evening ensembles. Guests also enjoyed the opportunity to try on and stack the collection, crafting personalized styles that reflected their unique style and flair.
Attendees had the opportunity to explore the collection firsthand, admiring its intricate designs inspired by fluttering wings and delicate natural forms. "The Wings of Wonder collection represents more than just jewelry—it embodies freedom, transformation, and beauty," said Pascal Mouawad, Co-Guardian of Mouawad. "We are thrilled to debut this collection in Riyadh & Jeddah through events that allowed our guests to experience the artistry and versatility behind each piece."
The collection is now available at the Mouawad Riyadh and Jeddah boutiques, inviting jewelry lovers and collectors to explore its one-of-a-kind designs and experience the magic of transformation through fine jewelry.