The 126-year old renowned diamond house, Mouawad has opened a glittering new boutique at the Al Rashid Mall in Al Khobar, Saudi Arabia. The event brings the total number of Mouawad boutiques in Saudi Arabia to three, with a fourth slated to open at the Kingdom Centre in Riyadh later this year.

The new showroom located on the first floor of Al Rashid Mall is a new generation boutique that offers an uplifted approach to the brand, as envisioned by the company’s co-guardians Fred, Alain and Pascal Mouawad after taking over the stewardship in 2010. Pascal Mouawad explains, “We are delighted to announce the opening of what we call our ‘new generation’ boutique in Al Khobar. Not only does this boutique reflect Mouawad’s continued expansion and growth in the region, it also captures the forward-looking vision as to how the brand enchants its customers.”

The new generation boutique concept aims at capturing and bringing to life the very essence of the brand in every nuance and subtle detail, from the displays and décor to the highest levels of quality and service. The idea is to ensure that visitors have the opportunity to truly enjoy and immerse themselves in the Mouawad brand experience. Adds Pascal Mouawad, “We have taken great care to create a boutique that reflects in every way the luxury and careful refinement of Mouawad. We want our clients to have a memorable and enchanting experience unlike any other, and we believe we have achieved this.”

Visitors to the Al Khobar boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold. They will also enjoy the sophisticated and welcoming ambience, a worthy setting in which to explore Mouawad’s creations ranging from Boutique Collections, to magnificent high jewelry and Swiss-made watches. The boutique also has the added advantage of a dedicated watch area, where visitors can discover the exclusive range of limited edition handcrafted signature Mouawad timepieces, as well as a bridal corner, where brides-to-be can explore stunning creations with for a personalized advice. For VIP visitors who require discretion, an exclusive private room is also available on one side of the showroom for complete comfort and privacy.